Sai Prakash

Marketing Analyst - Coordinator @Safari Stans Pet Center

New Haven County, CT, US

Conducted in-depth research to understand pet industry trends, customer preferences, and competitive positioning. Analyzed sales data and customer feedback to extract actionable insights that informed marketing strategies tailored to pet owners- Coordinated and executed multi-channel marketing campaigns, including social media, email newsletters, and in-store promotions. Collaborated with the creative team to ensure messaging resonated with pet lovers and aligned with brand values- Developed detailed customer segmentation models based on pet types, purchase behaviors, and customer demographics. Used these models to create targeted marketing efforts, resulting in higher engagement and sales- Worked with the creative team to produce engaging content for social media platforms, newsletters, and the company website. Focused on highlighting unique pet products, care tips, and community events to drive customer interaction and loyalty.

University of New Haven

Master of Business Administration - MBA

PES University

Bachelor of Engineering - BE