Saifoulaye Sofa B.
Brand Manager - Lifestyle, Americas (Interim) @The North Face
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WORK HISTORY
Brand Manager - Lifestyle, Americas (Interim) @The North Face
Denver, CO, US
EDUCATION
Miami University
Bachelor’s in Kinesiology and Health, Kinesiology and Exercise Science
ABOUT SAIFOULAYE SOFA B.
With over eight years of experience in brand management, retail and marketing, I am passionate about creating and executing innovative strategies that enhance brand visibility, relevance, and growth. I lead cross-functional teams to conceptualize, plan, and execute high-impact event activations, retail activation strategies, and content strategies, including branded content, social media campaigns, and influencer partnerships.My mission is to make all spaces inclusive and diverse, with people and thought, through a strong brand presence and marketing lens.
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