Mohammad Saif
Growth Strategy & Demand Orchestration | Consumer Internet & Marketplaces | Driving Scalable Revenue Impact
- Role
- Assistant General Manager - Growth & Strategy at Paytm
- Location
- Delhi, DL, IN
- LinkedIn followers
- 500 followers
About Mohammad Saif
Growth and marketplace leader with 9+ years of experience owning end-to-end demand strategy across hightraffic consumer platforms. Have led demand planning, segmentation, campaign orchestration, and commercialoptimization across acquisition and retention funnels, partnering closely with product, supply, marketing, andanalytics teams to drive revenue impact.Comfortable owning blended CAC, offer governance, and campaign prioritization while ensuring the right userssee the right inventory and value proposition at the right time. Strong believer in structured experimentation anddata-backed decision-making to balance growth with long-term unit economics.Core Competencies: Demand Planning & Calendar Strategy | Segmentation & Lifecycle Design | Revenue & Monetization Strategy | Funnel Optimization | Offer & Discount Governance | CAC & ROI Management |Marketplace Supply Alignment | Test-and-Learn Frameworks | Cross-Functional Leadership | Data-DrivenDecision Making
Experience
Assistant General Manager - Growth & Strategy
Dec 2024 — Present · Gurugram, IN
Education
National Post Graduate College, Lucknow University.
Bachelor of Business Administration (B.B.A.), Bachelors of Bussiness Administration
2011 — 2014
ITM Business School, Navi Mumbai
PGDM, Major in Marketing
2014 — 2016
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