Saifee Vohra
Principal Marketing Automation & CDP Consultant | Oracle Eloqua SME | Oracle Unity CDP | CX Data & AI Architect | Global MarTech and AI Transformation Lead
- Role
- Principal Consultant at Oracle
- Location
- Pune Division, MH, IN
- LinkedIn followers
- 500 followers
About Saifee Vohra
Senior Oracle CX and Marketing Automation professional with 10+ years of experience designing and delivering enterprise-scale solutions using Oracle Eloqua and Oracle Unity CDP across ANZ, Middle East, USA, and India.I specialize in helping organizations unify customer data, orchestrate intelligent journeys, and activate personalized campaigns at scale by combining deep technical expertise with strong business consulting and stakeholder management:• Oracle Eloqua campaign architecture, STO optimization, CDO design, and field merges• Oracle Unity CDP implementation, identity resolution, data modeling, and audience activation• Oracle CX AI & GenAI capabilities (AI-driven segmentation, predictive insights, next-best-action enablement)• Applying AI-assisted personalization across Eloqua and Unity CDP journeys• Eloqua ↔ Unity ↔ CRM integrations (Oracle Sales Cloud / SFDC)• Customer data migration and CDP transition programs (including Unity → third-party CDPs)• HTML email engineering, rendering fixes, and deliverability best practices• Martech consulting, CX transformation, and presales solution design :• Designed scalable marketing automation frameworks for global enterprise teams• Enabled AI-powered audience segmentation and insights using Oracle Unity CDP• Reduced campaign turnaround time and execution errors through reusable automation patterns• Supported multi-region CDP implementations enabling advanced segmentation, personalization, and predictive use cases• Partnered with marketing, IT, and data teams to align CX strategy with governance, privacy, and responsible AI standardsI bring a strong mix of hands-on technical depth, consulting leadership, and global delivery experience. Open to senior consulting, architect, and leadership roles in Marketing Automation and Customer Data Platforms worldwide.
Experience
Principal Consultant
Jun 2023 — Present · Pune, IN
Lead design and delivery of enterprise-scale Oracle Eloqua and Oracle Unity CDP solutions for global customers• Architect campaign frameworks, CDO structures, and data models to support personalization at scale• Provide technical leadership for Unity CDP onboarding, identity resolution, audience creation, and activation• Partner with presales teams to define CX solution architecture, including Oracle AI and GenAI-led use cases and value-driven roadmaps• Support customer migration initiatives including Oracle Unity CDP transitions and data validation• Collaborate with cross-functional global teams across marketing, data, and IT
Education
Dharmsinh Desai University
Bachelor of Business Administration - BBA, Business Administration and Management, General
2008 — 2011
International School of Business, Kolkata
Master of Business Administration - MBA, Finance and Information Technology
2011 — 2013
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