Saif Ali Syed
Marketing Analyst @Wells Fargo
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WORK HISTORY
Marketing Analyst @Wells Fargo
US
Analyzed large-scale marketing and customer datasets to uncover trends and behavioral insights, improving targeted campaign effectiveness by 15% and increasing lead generation by 25% through data-driven optimization.• Planned and executed integrated marketing campaigns across email, digital, and social channels, leveraging customer segmentation and A/B testing to boost engagement by 20% while ensuring brand and compliance alignment.• Built and automated Power BI and Tableau dashboards to track lead generation, conversion rates, ad spend efficiency, and marketing KPIs, enabling real-time performance monitoring and executive reporting.• Partnered cross-functionally with finance, analytics, sales, and creative teams to optimize campaign execution and forecasting, identifying 12% potential cost savings and reducing overall campaign costs by 10%.• Developed automated reporting pipelines using SQL and Python, reducing manual reporting efforts by 40% and improving dataaccuracy across marketing dashboards and stakeholder reports.• Supported CRM operations in Salesforce and HubSpot, maintaining data quality, automating follow-ups, and enabling sales teams with timely, actionable insights.• Presented performance insights and strategic recommendations to senior stakeholders, driving data-informed decision-making and continuous improvement in marketing effectiveness.
EDUCATION
Indiana Wesleyan University
Master's degree
Osmania University
Bachelor's degree
ABOUT SAIF ALI SYED
Marketing Analyst with 4+ years of experience using data and analytics to drive revenue growth, optimize marketing performance, and improve customer acquisition across IT, healthcare, and enterprise environments. Highly skilled in SQL, Excel, Power BI, Tableau, Python, and Google Analytics, with strong expertise in campaign analysis, A/B testing, KPI reporting, and dashboard automation. Proven ability to translate complex datasets into clear, actionable insights for marketing, product, and sales teams, delivering measurable improvements in ROI, CAC, and conversion rates. Collaborative and detail-oriented professional experienced in building scalable, self-service BI solutions that support data-driven decision-making.
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