Saif Ahmad Siddiqui

About Saif Ahmad Siddiqui

Strategic, data-driven executive with 20+ years of experience building and scaling growth systems across global technology, gaming, and digital platform businesses. Proven ability to scale multi-billion-dollar platforms by connecting customer usage, product decisions, and financial outcomes—leveraging deep expertise in subscription models, strategic finance, GTM operations, lifecycle management, and monetization. Track record of building and leading large, cross-functional teams across strategy, planning, forecasting, data science, and analytics—developing data platforms and telemetry frameworks that enable consistent, trusted decision-making. Most recently led strategy, planning, and revenue intelligence for Xbox Game Pass at Microsoft—defining frameworks that link engagement (hours, content mix, cohorts) to revenue, retention, and lifetime value. Drove growth through attribution, lifecycle, and content valuation initiatives, while introducing planning innovations that improved portfolio efficiency and informed executive-level decisions. Recognized for blending analytical rigor with market intuition to solve complex problems and influence high-level decisions. Passionate about building closed-loop systems where insights translate into action and continuous improvement.

Experience

1. Senior Director, Xbox Game Pass Content Analytics, Planning & Strategy

   Microsoft

   Jun 2021 — Present · Redmond, WA, US

   Led strategy, planning, and revenue intelligence for Xbox Game Pass, a multi-billion-dollar global subscription platform—building the systems that connect engagement, content, and customer behavior to revenue, retention, and long-term value. Managed a 20+ person cross-functional team spanning strategy, data science, analytics, and forecasting, supporting 4x subscriber growth.• Designed driver-based frameworks linking engagement (hours, content mix, cohorts) to revenue, retention, and LTV, forming the foundation for forecasting, planning, and investment decisions across the business.• Built scalable data and telemetry models (Genome Tags, Taste Clusters) to standardize content and user behavior signals—enabling consistent segmentation, improving decision quality, and identifying high-impact gaps in the portfolio.• Developed lifecycle and segmentation systems based on behavioral signals (engagement depth, frequency, platform, spend)—driving targeted interventions that improved retention and expanded high-value subscriber cohorts.• Optimized the content portfolio using attribution and valuation frameworks tied to repeat engagement and long-term value, improving capital allocation and increasing content efficiency.• Partnered closely with Finance, Product, Studios, and Marketing to align on shared drivers and integrate engagement-based signals into planning and forecasting models, improving accuracy and enabling faster, more informed decisions.• Established executive operating cadence (MBRs/QBRs) anchored in unified metrics and performance drivers, strengthening closed-loop feedback between product, engagement, and financial outcomes.• Drove engagement and habit formation through value constructs (Perks, Deals, catalog strategy), increasing depth and frequency of usage and reinforcing the transition from “subscribers” to highly engaged, high-value cohorts.

Education

• Indian Institute of Foreign Trade

  Masters in International Business, MBA

• Delhi University

  B.A. (Hons) Economics, Economics

• Yale School of Management

  MBA, Strategy & Marketing

  2004 — 2006

Skills

• Management
• Mergers & Acquisitions
• Strategic Partnerships
• Business Strategy
• Business Modeling
• Business Development
• Negotiation
• Strategic Planning
• Project Management
• Project Planning
• Analysis
• Strategy
• Product Management
• Business Planning
• International Sales