Saif Abbas

Senior Account Specialist @LS Digital Group

Gurugram, IN

As a Senior Account Specialist in DV360 at Logicserve Digital, I lead and optimize digital marketing strategies for Redbus and RedBus South East Asia, one of India’s leading online bus ticketing platforms. My primary focus is on driving high-performance, data-driven campaigns across multiple digital channels to enhance brand visibility, engagement, and ROI.Key Responsibilities:1. Campaign Management & Strategy2. Performance Analysis.3. Client Collaboration.4. Audience Segmentation5. Creative Strategy6. Budget Management7. Reporting & Insights8. Innovation & TrendsSkills & Tools:Expertise in DV360 (Display & Video 360), Google Analytics, Google Tag Manager, and Google Ads.Strong proficiency in programmatic buying, audience segmentation, and campaign optimization.In-depth understanding of Branch MMP.In-depth understanding of performance marketing, data-driven strategies, and digital media planning.Hands on experience with SQL and Python. Also worked on google analytics.