Saif Abbas
Senior Account Specialist | LogicServe Digital | Programmatic Buying
- Role
- Senior Account Specialist at LS Digital Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
Experience
Senior Account Specialist
Feb 2024 — Present · Gurugram, IN
As a Senior Account Specialist in DV360 at Logicserve Digital, I lead and optimize digital marketing strategies for Redbus and RedBus South East Asia, one of India’s leading online bus ticketing platforms. My primary focus is on driving high-performance, data-driven campaigns across multiple digital channels to enhance brand visibility, engagement, and ROI.Key Responsibilities:1. Campaign Management & Strategy2. Performance Analysis.3. Client Collaboration.4. Audience Segmentation5. Creative Strategy6. Budget Management7. Reporting & Insights8. Innovation & TrendsSkills & Tools:Expertise in DV360 (Display & Video 360), Google Analytics, Google Tag Manager, and Google Ads.Strong proficiency in programmatic buying, audience segmentation, and campaign optimization.In-depth understanding of Branch MMP.In-depth understanding of performance marketing, data-driven strategies, and digital media planning.Hands on experience with SQL and Python. Also worked on google analytics.
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.