Saideep Thulasidharan

About Saideep Thulasidharan

I am an Omnichannel Marketing Leader in Pharma with 13+ years of experience driving digital engagement strategies, CRM journeys, and global campaign operations. My expertise lies in building and scaling omnichannel programs that enhance HCP experience, improve customer engagement, and deliver measurable business impact.At Accenture Interactive Operations, I have led global omnichannel initiatives for top pharmaceutical brands—designing personalized HCP journeys, enabling AI-driven content personalization, and implementing automation tools that improved efficiency and quality at scale. I bring a strong track record of leading large cross-functional teams (100+ employees), partnering with global stakeholders, and integrating digital channels like email, CRM, webinars, and rep-triggered touchpoints into a seamless engagement strategy.With a foundation in sales, business analysis, and account management, I combine commercial acumen with digital expertise to align brand, medical, and commercial teams toward a common goal: delivering better outcomes through meaningful engagement.I am passionate about customer experience design, digital innovation, and data-driven decision-making, and I thrive in transforming complex challenges into scalable solutions for global markets.I am willing to offer my experience and expertise in a demanding position, to a company that promises mutual growth. Connect to me on d••••••••@gmail.com

Experience

1. Global Omnichannel Delivery Lead

   Accenture

   Jun 2025 — Present

   Leading the design & execution of omnichannel engagement strategies across HCPs, ensuring consistency of brand messaging and measurable impact. Partnering with Brand & Commercial excellence teams to integrate omnichannel tactics into overall brand strategy. Overseeing campaign orchestration across email, web, CRM, Reps, Webinars & other platforms, ensuring optimal channel mix and compliance. Driving personalized engagement journeys by leveraging CRM, SFMC and data driven insights to segment & target HCPs effectively. Establishing KPI & Dashboards to track engagement, channel effectiveness, and ROI, enabling data driven decision making. Leading cross-functional governance for omnichannel initiatives, aligning markets and global stakeholders on best practices. Championing HCP Experience design, ensuring HCP journeys were insights-driven, relevant and adaptive. Piloting new engagement models and digital innovations like AI Driven Content personalization, consent management & modular content to enhance reach & impact.

Education

• Thakur College of Engineering & Technology Shaymnarayan Thakur Marg Thakur Villaige Samata Nagar Kandivli (E) Mumbai 400 101

  Bachelor of Science -, Information Technology

• K Institute of Management Studies and research

  Master's degree, Information Technology