Saida Murad
Product Owner @Total e Integrated
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WORK HISTORY
Product Owner @Total e Integrated
Торонто, ON, CA
Led and managed a cross-functional team of 20, driving collaboration and increasing overall team productivityOwned the full product lifecycle from discovery to launch, successfully delivering multiple products across F&B POS, retail, and golf management systems- Spearheaded API integration projects, coordinating between engineering, vendors, and business stakeholders to ensure seamless delivery- Managed stakeholder relationships across all levels, translating business needs into clear product requirements and keeping teams aligned- Defined and prioritized product roadmaps based on user insights, business goals, and technical feasibility- Facilitated sprint planning, backlog grooming, and cross-team communication to keep delivery on track
EDUCATION
Department of Product
Product management
Baku Engineering University
Bachelor's degree, Computer Engineering
Seneca Polytechnic
Diploma, Business
ABOUT SAIDA MURAD
I\'m a Product Manager with 8 years of experience turning complex problems into products people actually want to use.My background spans F&B point-of-sale systems, retail platforms, and golf management software - industries where the stakes are real, and the product has to work when it matters. One of the things I\'m most proud of is leading teams through complex, high-pressure projects and coming out the other side with something shipped and working.I care about the whole picture. Keeping teams aligned, stakeholders informed, and the roadmap grounded in what actually solves user problems. Whether I\'m writing specs, running sprints, or untangling competing priorities, I try to bring clarity to the chaos.
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