Sai Chakradhar Thirunagiri
Sr Client Solutions Manager @PulsePoint
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WORK HISTORY
Sr Client Solutions Manager @PulsePoint
US
Managed SSP and DSP integrations and exchange-level troubleshooting across Pulsepoint’s LIFE platform. • Implemented bidstream filtering and IVT quality control measures that reduced invalid traffic by 35% • Led setup and optimization for Google Ad Manager, handling ad unit structure, line item configuration, and price floors across web and app • Collaborated with supply partners to maintain ads.txt and app-ads.txt accuracy, ensuring demand eligibility • Conducted root-cause analysis on no-bid/loss rate spikes using log-level data and GAM reports • Partnered with fraud prevention tools like HUMAN Security and Double Verify to maintain inventory trustworthiness • Built operational dashboards in Looker/Data and Tableu Studio to monitor revenue trends and fill rates
EDUCATION
Vaagdevi College of Engineering
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
ABOUT SAI CHAKRADHAR THIRUNAGIRI
I’m a Programmatic & AdTech Specialist with 7 years of hands-on experience managing SSP integrations, supply path optimization, and exchange troubleshooting across leading platforms like Google Ad Manager (GAM), AdX, Prebid, OpenX, Magnite, and PubMatic.My expertise lies in the supply-side of programmatic, where I’ve built and optimized ad delivery pipelines, ensured bidstream quality, and solved complex ad serving and monetization issues for publishers in live environments. I’ve also worked extensively with header bidding setups (both server-side and client-side), and have experience managing Amazon TAM/UAM accounts, OpenRTB connections, and Prebid integrations.In addition to supply operations, I’ve successfully delivered direct (PG/PD) and indirect (PMP) campaigns via DV360, Xandr DSP, and GAM, with a 100% success rate in meeting performance KPIs and delivery goals.I’ve also led cross-functional teams, collaborated closely with publisher sales/partnerships, and contributed to process improvement and team growth through strategic AdTech solutions.With foundational experience in web development, I’m equipped to debug page-level issues that impact ad serving. I also bring skills in Advanced Excel, Looker Studio, and Google Analytics, with experience building dashboards for revenue tracking and performance optimization.#ProgrammaticAdvertising #AdTech #SSP #GAM #HeaderBidding #ExchangeOps #Prebid #DV360 #Xandr #SupplyQuality #RTB #AdsTxt #CTV #AmazonTAM #OpenRTB #PubMatic #AdOptimization #LookerStudio #Adx #MobileInApp
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