Saibal Bhattacharyya
Sr Director Commercial Sales, Pepsico
- Role
- Sr Director Sales at PepsiCo
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Saibal Bhattacharyya
A Senior-level CPG/FMCG (India GM, Sales Head experience) professional with 23 years of global experience managing P & Ls, Sales and Marketing and deep capability experience2020 onward - I work on the global commercial sales transformation agenda for Pepsico to drive enhanced global capability and productivity. Embedding and optimizing capabilities like Trade Promotion Management (TPM), Net Revenue Management (NRM), Category and Space Management, Analytics etc. I work at the interaction of business, technology and capability to drive revenue (upwards of 2+Bn USD) and productivity (upwards of 600 Million USD) 2016- Jan 2019: I was India GM and VP for Aintu a consumer/ retail tech start-up company from scratch. I brought my in-depth knowledge of CPG consumer, retail and retail technology including POS integration, loyalty and reward programs.We helped top FMCG/consumer companies and retailers connect with their customers online through our app and personalize their offerings to them – 2016 : Experience in FMCG where I was a Business Head and VP in top FMCG co’s. Extensive Sales and Marketing experience. In sales, I’ve headed Regional and National sales operations. In Marketing, I have strong experience of consumer marketing and have launched iconic brands in India and abroad.
Experience
Sr Director Sales
Jan 2020 — Present
I work on the global commercial sales transformation agenda for Pepsico to drive enhanced global capability and productivity. Embedding and optimizing capabilities like Trade Promotion Management (TPM), Net Revenue Management (NRM), Category and Space Management, Analytics etc. I work at the interaction of business, technology and capability to drive revenue (upwards of 2+Bn USD) and productivity (upwards of 600 Million USD)
Education
St Edmunds School Shillong
ICSE, Physics,Maths
1982 — 1992
Jadavpur University
BE, Electrical Engineering
1993 — 1997
Management Development Institute, Gurgaon
PGPM, Marketing
1998 — 2000
Skills
- Business Development
- Digital Strategy
- Market Research
- Strategy
- Marketing Strategy
- Management
- Trade Marketing
- Competitive Analysis
- Fast-Moving Consumer Goods (Fmcg)
- Team Management
- Business Strategy
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