Saiba Anis
Advertising Project Manager | BTL + Digital + Influencer Campaigns | Govt. & Private Sector Expertise | Stakeholder Management |
- Role
- Project Manager at Target River
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Saiba Anis
With a love for strategic chaos and a track record of making campaigns click, I bring a unique blend of hands-on leadership, digital intuition, and client-first thinking to the table. My journey has taken me across government ministries, fast-moving consumer brands, and performance-driven agencies—each with their own set of challenges, and I’ve loved every bit of it.What sets me apart? It’s not just executing projects (though scaling ROAS by 8x is a highlight ). It’s about turning big goals into actionable strategies, and making sure the journey from pitch to post-launch is smooth, smart, and rooted in impact. From managing ATL/BTL campaigns and influencer rollouts to navigating political sensitivities and brand expectations, I thrive in complex, high-stakes environments.I geek out on performance insights, I obsess over storytelling that converts, and I genuinely enjoy building trust with clients and teams alike. Whether it’s decoding a brief or delivering on tight timelines, I bring clarity, creativity, and calm to the mix.Currently based in the UAE and always open to collaborating with forward-thinking teams who are building bold, digital-first brand stories.If you’re looking for someone who blends strategic planning with real-world execution—and keeps it fun while we’re at it—let’s talk!
Experience
Project Manager
Oct 2024 — Present
Education
Calcutta University, Kolkata
Bachelor of Science - BS, Biology, General
2014 — 2017
Aligarh Muslim University
Higher Education/Higher Education Administration
2011 — 2013
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