Sai Aravind Kunapareddy

About Sai Aravind Kunapareddy

I help B2B SaaS teams turn positioning + campaigns into measurable pipeline.I’m Aravind, a Product, GTM & Growth Marketing leader with 9+ years across enterprise SaaS and high-growth startups. I’ve built full-funnel engines (awareness → MQL → SQL → pipeline), led 0→1 GTM for new products, and scaled multi-channel campaigns across USA, India, Southeast Asia, and the Middle East. What I do bestGTM and Product Marketing: ICP, positioning, messaging, launches, adoption, enablement (battlecards, talk tracks, ROI calculators)Growth and Demand Gen: ABM + outbound, lifecycle nurture, webinars/events, community, PRPerformance Marketing: Meta Ads, LinkedIn Ads, Google PPC (plus retargeting + landing page optimization) SEO + GEO (AI-SEO): topic clusters, entity maps, structured answers for AI search visibility Ops and Automation: HubSpot(CRM) lifecycle, lead scoring, routing SLAs, attribution, dashboards, workflow automation Proof (recent highlights)Rakuten SixthSense: PMM for Data + App Observability (0→1), multi-region GTM + full funnel programs Map My Crop: 500% inbound growth,$2M qualified pipeline in 6 months, improved site to 80% Semrush score, supported $1.8M Seed narrative Fasal: started with B2C acquisition (Meta + PPC), transitioned to B2B GTM (ABM + LinkedIn), ran 500+ events, drove 5X leads and 400% unique lead growth, supported INR 100 Cr Series A Open to: Growth Marketing, GTM, Product Marketing, Integrated Campaigns, Field Marketing, Marketing Ops.Freelance/fractional: ABM pilots, paid + landing page optimization, SEO/GEO audits, HubSpot ops setup, positioning + enablement packs.If you’re hiring or want help building a predictable pipeline engine, message me.

Experience

1. Global Product Marketing Manager

   Rakuten India

   Nov 2024 — Present · Bengaluru, IN

   Markets: USA | India | Southeast Asia (SG, ID, PH, VN)| Middle East (UAE, KSA, QA)Own PMM for Data + App Observability from zero→one: ICP, positioning, messaging, launch, adoption.Full-funnel engine (inbound + outbound): awareness → MQL → SQL → pipeline; scoring, routing SLAs, attribution, dashboards.GEO + AI-SEO: entity maps, topic clusters, structured answers; optimize for AI SERPs (Perplexity/AI Overviews); measure share-of-answer and conversion lift.PLG with Navattic: interactive tours, self-serve trials, activation nudges; PQL routing in HubSpot.Demand gen: ABM + outbound (Apollo, Smartlead, Sales Navigator), inbound content engine, LinkedIn Ads (paid)+ CXO organic, webinars, PR, community.Reddit marketing: ICP subreddit mapping, AMA/teardown posts, mod-safe engagement, UTM-tracked replies, and VOC mining → content, SEO, and retargeting.Research loop: primary interviews, social listening, secondary scans to size ICP pain (data downtime, MTTR, alert noise/false positives).Sales enablement: battlecards, competitive teardowns, talk tracks, ROI/TCO; deal support from discovery to close.Ops + automation: HubSpot lifecycle, enrichment/dedupe; n8n + Make.com workflows; AI agents (ChatGPT, Perplexity, Lovable) for research, personalization, messaging.Tech stack: HubSpot · Apollo · Smartlead · Sales Navigator · LinkedIn Ads · Navattic · n8n · Make.com · Semrush · ChatGPT · Perplexity · LovableKeywords: Data Observability, Application Observability, APM, AIOps, SRE, OpenTelemetry, ICP, Positioning, Messaging, GTM, ABM, GEO, AI-SEO, Inbound, Outbound, PLG, PQL, MQL→SQL, Pipeline, Events, PR, Reddit, Research, Automations, AI.

Education

• SYMBIOSIS INTERNATIONAL UNIVERSITY

  Master of Business Administration (MBA), Marketing

  2016 — 2018

• MICA | The School of Ideas

  PG Certificate program in Digital Marketing and Communication, Digital marketing

  2021 — 2022

• National Institute of Food Technology, Entrepreneurship and Management - Thanjavur (NIFTEM-T)

  Bachelor of Technology (BTech), Food Technology and Processing

  2010 — 2014

Skills

• Agricultural Marketing
• Food Processing
• Management
• Matlab
• Leadership
• Microsoft Word
• Research
• Windows
• Microsoft Office
• Spss
• Microsoft Powerpoint
• Customer Service
• C
• Teamwork
• Team Management
• Agribusiness
• Powerpoint
• Microsoft Excel
• C++
• Autocad
• English