Shakti Prasad
Marketing Enthusiast || GTM Strategy || Sales Analytics || GAM 360 || Business Executive at Justbaat.AI || Intern @Bank of baroda ||
- Role
- Business Executive at Justbaat.Ai
- Location
- Rajkot, GJ, IN
- LinkedIn followers
- 500 followers
About Shakti Prasad
Behind every successful outcome is a seamless blend of precision, data, and strategy…
Experience
Business Executive
Apr 2025 — Present · Gurugram, IN
Working with SSPs (Supply-Side Platforms) to optimize inventory monetization for publishers.• Managed end-to-end ad unit placement, trafficking, and optimization using Google Ad Manager (GAM) for multiple clients and publishers.•Generated performance reports using GAM and shared actionable insights with publishers, leading to a 25% increase in revenue.• Manage DSPs (Demand-Side Platform) for real-time performance dashboards and enables data-driven decisions to refine targeting and placements.• Worked closely with Google Ad Exchange (AdX) to develop and execute monetization strategies for both web and app-based publishers.• Monitor key performance metrics (CTR, eCPM, CPC, viewability, fill rate) and optimize accordingly.• Managed relationships with publishers and demand partners to ensure improved ROI through optimized ad placements and strategic collaboration.• Oversaw ad unit creation, tag implementation, inventory forecasting, and proactively troubleshot delivery issues to ensure seamless process.• Collaborated with internal development and design teams to strategically place ad units within the correct HTML \"div\" containers, enhancing fill rates, eCPM, and viewability — leading to a 2× increase in ad revenue.
Education
Mahatma Gandhi Kashi Vidyapeeth
Bachelor of Commerce - BCom
2019 — 2022
Kirloskar Institute of Management (KIM)
Master of Business Administration - MBA
2023 — 2025
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