Sai Vamsi M

About Sai Vamsi M

With 7+ years of experience in programmatic advertising and digital marketing, I have successfully managed multichannel campaigns across display, mobile, video, OTT, CTV, and audio for leading brands in EMEA, APAC, and NA. My expertise spans across DSPs, ad-serving platforms, audience targeting, and AI-driven ad optimizations, ensuring seamless campaign execution, performance maximization, and revenue growth. Programmatic Advertising & Digital StrategyI have worked across advertiser and publisher platforms, managing high-budget programmatic campaigns for e-commerce, finance, news media, and tech clients. My hands-on experience with DSPs like DV360, The Trade Desk, AppNexus, and Teads has enabled me to implement data-driven strategies, optimizing bids, creatives, and audience segmentation for superior campaign outcomes. Multichannel Campaign Execution & OptimizationFrom real-time bidding (RTB) strategies to programmatic direct and PMP deals, I have led high-impact campaigns for top-tier brands like Walmart, Flipkart, Shopee, AXA, State Farm, and ITC. My deep understanding of campaign pacing, bid adjustments, and creative A/B testing has driven significant improvements in CTR, CPA, and ROAS. Ad Operations, Troubleshooting & ReportingI specialize in identifying and resolving ad delivery, tracking, and performance issues, ensuring seamless campaign execution. By leveraging Google Analytics, Google Ads, and Meta Business Manager, I create data-backed insights, delivering detailed post-campaign reports that drive strategic decision-making. AI & Automation in ProgrammaticAt Pixis, I played a pivotal role in developing AI-powered advertising solutions, optimizing campaign delivery through predictive analytics and automated bid strategies. My passion for MarTech innovation continues to drive my approach to programmatic advertising. Cross-Functional Leadership & Client ManagementI have led teams, collaborated with creative, tech, and analytics stakeholders, and managed global clients via calls, emails, and dashboards to ensure seamless communication and project execution. Core Competencies: Programmatic Buying & Selling (RTB, PMP, PG) Multichannel Campaign Strategy (Display, Video, CTV, Audio) Ad Tech Platforms: DV360, GAM, TTD, Teads, Sizmek, AppNexus AI-Driven Ad Automation & Optimization Paid Media: Google Ads, Facebook Ads, LinkedIn Ads Audience Targeting, Segmentation & Retargeting Ad Operations, Troubleshooting & QA Data Analysis & Insights Generatio

Experience

1. Senior Specialist, Programmatic

   Known

   Aug 2025 — Present · NY, US

Education

• Marist University

  Master's degree, Information system management