Sai Teja B
Ad Operations Manager @Areya Technologies An Iopex Company
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WORK HISTORY
Ad Operations Manager @Areya Technologies An Iopex Company
Bengaluru, IN
I work for Inmar Media - US
EDUCATION
INSTITUTE OF AERONAUTICAL ENGINEERING
Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering
ABOUT SAI TEJA B
I’m a performance-driven Ad Operations / Campaign Manager with 6 years of hands-on experience across programmatic, display, video, CTV, DOOH, SEM, and social platforms. I currently manage end-to-end ad operations at Aki Technologies – Inmar Media (via Areya Technologies Pvt Ltd), handling campaigns for top-tier brands in retail, CPG, food, and beverage sectors.Notable Clients & Brand ExperienceI’ve worked with brands like Publix, Procter & Gamble, Mars, Danone, Johnson & Johnson, Nestlé, Red Bull, USPS, Kind LLC, Wendy’s, Burger King, and Domino’s. In earlier roles, I contributed to campaigns for Netflix, Valassis Digital, and Adobe Advertising Cloud.Core ResponsibilitiesMy daily work includes campaign setup, monitoring, optimization, reporting, QA, and troubleshooting across platforms like The Trade Desk (TTD), Google Campaign Manager (DCM), Vistar Media, Celtra, IAS, and DoubleVerify. I collaborate with Account Managers, Planning, and Sales teams to review performance and explore new opportunities. I also manage and support a team to ensure smooth campaign delivery. Additionally, I contribute to media planning efforts such as budget planning, audience segmentation, forecasting, and aligning campaigns with KPIs for strategic execution.Study & KPI ManagementI support brand lift, foot traffic, sales lift, and shopper conversion studies (SmartCommerce, Upwave, ABCS, RSI), optimizing toward KPIs like CTR, conversion rate, viewability, and brand safety. I review campaign goals and feasibility to recommend suitable study types, coordinating with analytics and strategy teams for final selection and implementation.Tools & PlatformsHands-on experience with TTD, DCM, DV360, Vistar Media, Celtra, IAS, DoubleVerify, Innovid, Moat, Lucid, Flashtalking, and SmartCommerce. Proficient in Meta Ads, Google Ads, Pinterest, Snapchat, LinkedIn, Twitter, and Adobe Advertising Cloud. Skilled in Google Analytics and Tag Manager, including tag setup, troubleshooting, and client coordination.Proactive Learner & CollaboratorQuick to learn and adapt, I take initiative to explore new tools and support cross-functional collaboration. I often assist beyond my direct scope, leading to additional responsibilities and stronger client relationships. Organized, analytical, and detail-focused, I manage multiple priorities while delivering high-quality outcomes.Career GoalsI aim to grow into strategic, leadership-focused roles in digital marketing—combining platform expertise and operational depth to drive measurable results.
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