Sai Sowmya Aasi
Management Consulting Analyst @Accenture
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WORK HISTORY
Management Consulting Analyst @Accenture
Bengaluru, IN
Digital Engagement & Marketing – Global Pharma Client- Driving digital engagement campaigns across APAC; Managing end-to-end campaign execution, creation and localization of creative assets and stakeholder coordination.Strategy – Commerce Campaign Development-Highlighted the relevance of Commerce across industries and functions, positioning Accenture as the front-runner in enabling Commerce & Sales transformation for clients. Built on ideas provided by leadership and developed compelling narratives supported by extensive research.D2C Strategy – Thailand-Based Agri-Machinery Firm-Conducted competitive analysis, SEO benchmarking, and user journey assessment to identify improvement areas; Evaluated brand engagement, website functionality, and digital presence, providing recommendations to enhance online visibility and customer experience.Growth Strategy in Indian Sportswear Market – Leading Global Retailer-Identified current challenges with their operations in India and developed key takeaway recommendations. Assessed price points and market sizes to identify opportunities in luxury and premium segments.Sales Incentivization – Indian Hospitality Client-Analyzed the existing sales incentive structure; Identified gaps in resort categorization by analyzing raw data, defined key metrics, and developed a weighted system for more accurate recategorization.Social Commerce Strategy – Global Social Media Tech Platform-Assessed gaps in social commerce by benchmarking against industry best practices and leading platforms; Supported ideation on Accenture’s role in operationalizing the platform’s commerce operations.Commerce Assessment – Global Fashion Retailer-Conducted a detailed maturity assessment by benchmarking key commerce capabilities against competitors; Identified industry-leading innovations and disruptions across key commerce areas.
EDUCATION
JNTUH College of Engineering Hyderabad
Bachelor of Technology - BTech, Computer Science
Indian Institute of Management Bangalore
Master of Business Administration - MBA, Business Administration and Management, General
ABOUT SAI SOWMYA AASI
With 3+ years of experience in management consulting, I have worked on strategic initiatives across Retail, Marketplaces, CPG, Pharma, and B2B industries, specializing in sales & marketing, digital commerce, and go-to-market strategies. My expertise includes strategic assessments, customer insights, user journey mapping, competitor benchmarking, campaign management, and project execution. I have also developed frameworks and playbooks to support eCommerce growth and collaborated with leadership to drive key business opportunities.
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