Sai Reddy

About Sai Reddy

Over 8+ years of experience in Email Marketing Operations, Deliverability, IP & Domain Reputation whitelist blacklist Management, PowerMTA, Strategic Services, SMS Marketing, Facebook Ad campaign and Social Networking teams for individual company level organizations. Zoho CRM, lead nurturing, Campaign automation, Campaign management, Salesforce. Recognized industry leader in Email Deliverability, Strategic Services and Social Networking with a wealth of experience building Email Marketing programs, teams, and shaping future vision. Social Networking strategy and execution expert. Mobile App Analytics, User Engagement Platform, SMS Marketing and Push Notification. Strong experience in different verticals like tracking platforms, web management, etc. for clients and working knowledge of leading affiliate platform. Data Management, Tracking Management and optimization. In-Depth working expertise in Marketing platforms like Cheetah Experian, Sendinblue, sendgrid, Mail-up, Sendcurve, TruePush, Mailify, Netgains, Clevertap. Ensure interpersonal skills with proper coordination within teams and also proper communication across all lines of business requirement and scope. Hands on experience in Email Campaign Deliverability & Whitelisting. Conducting inbox testing across major domains to ensure deliverability prior to deployment. Good knowledge on designing, Excellent HTML and CSS skills. Result oriented leader with strong strategic planning and team building skills. Strong Team Player, have excellent verbal and written communication skills and strong documentation skills. Ability to work well independently and in a team.

Experience

1. Email Deliverability Lead

   Infobip

   Nov 2020 — Present · Pune, IN

   Optimize email campaigns to improve inbox placement ratesManage the technical aspects of email marketing to ensure that messages are delivered to the inbox and not blocked or filtered as spam. Email authentication protocols, such as SPF, DKIM, and DMARC Understanding of spam filtering algorithms to improve overall Deliverability Rates. Work with cross-functional teams to improve MTA infrastructure Bounce mechanism Spam Traps Onboarding, Domain/IP warmup

Education

• Vishwa Bharathi Institue of Engineering and Technology

  Bachelor of Technology (BTech), Computer Science

  2009 — 2013

• SDREMHS

  Ssc, Ssc

  2006 — 2007

Skills

• Microsoft Office
• Email Design
• Java
• Digital Marketing
• Html
• Online Advertising
• Online Marketing
• Lead Generation
• Affiliate Marketing
• Client Services
• E-Commerce
• Cascading Style Sheets (Css)
• Photoshop
• Customer Service
• Email Marketing
• Project Management
• Social Media
• Css
• Web Analytics