Sai Kulkarni

About Sai Kulkarni

As a Senior Analyst at Quigley Simpson, I leverage data analysis and visualization to…

Experience

1. Senior Data Analyst

   Quigley-Simpson

   Jul 2024 — Present · San Francisco, CA, US

   Lead the design & execution of A/B testing, collaborating with stakeholders to implement optimization strategies that enhance campaign performance- Analyze collected data, develop hypotheses & deliver actionable insights- I utilized Adobe and Google Analytics to increase the effectiveness of upper and lower funnel marketing actions and provided recommendations on KPI progress across multiple accounts to drive improvements in campaign performance and goal attainment- Manage DataViz platforms such as API connections & offline data inputs, templates, updating data models & statistical models (regression, decision trees, neural networks, clustering)- I delivered timely reporting and analysis on multiple key markets and regions, providing stakeholders with up-to-date performance information for informed decision-making, and presented insights and recommendations to clients, influencing their strategies and driving positive campaign outcomes- Define & refine campaign & marketing KPIs, establish relevant metrics, & design comprehensive data collection frameworks- Coordinating with digital and TV teams, I created cohesive and integrated media recommendations and defined and managed database infrastructure to support custom Tableau dashboard reports for multiple clients, enabling data-driven insights- Standardizing the ETL process and data normalization across client brands, I increased insight output by 35%, providing more impactful insights and solutions to clients such as IHG and Chase, and produced insightful marketing performance dashboards using Tableau and Microsoft BI to facilitate better understanding and strategic decision-making- Presented company marketing performance to executive-level management, communicating key findings and strategic recommendations effectively to leadership.

Education

• UC Irvine

  Master of Science - MS, Analytics & Data Science

• Birla Institute of Technology and Science, Pilani

  Dual degree, Bachelor of Engineering - Mechanical Engineering, Master of Science - Chemistry

• Fergusson College

  Higher Secondary Certificate