Sai Krishna

Experience

1. Senior Salesforce Marketing Cloud Developer

   Beyond Finance

   May 2021 — Present · Boston, MA, US

   Leading the development of client-specific implementation proposals, engaging with SMEs across theorganization to gain consensus on an acceptable proposal.Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3.Managing the email marketing strategy, including planning, audience segmentation, testing, deployment, delivery,and reporting of metrics.Coded and deployed all email communications to clients, including marketing emails, client communications,pre- and post-event communications, product communications, etc.Created journeys and implemented marketing campaigns using Marketing Cloud tools like Journey Builder,Email Studio and Automation Studio.Developed mobile-responsive emails, landing pages and digital ads using Mobile Push and adhered to emergingemail marketing best practices.Managing subscriber data, import and segmentation using a combination of Salesforce Marketing Cloud tools anddatabase queries.Utilized Automation Studio for performing actions such as imports, extracts, and SQL query activities.Designed advanced dashboards and scheduled reports from analytics builder, Datorama, along with other businessintelligence tools.Configured FTP accounts for import, file transfer upload, and tracking total number of emails sent and opens.Maintaining the data quality by identifying and deleting or merging duplicate records, cleansing, and updating theinaccurate data.Configured the Account, Business Units, created new users, assigned appropriate roles, and configured securitysettings.