Sahreen Naina Afzal
Marketing Operations Executive @Mavlers
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WORK HISTORY
Marketing Operations Executive @Mavlers
EDUCATION
University of Kashmir
Bachelor of Engineering - BE, Computer Science
ABOUT SAHREEN NAINA AFZAL
Craft mobile-responsive email campaigns within Salesforce Marketing Cloud using HTML, CSS andAMPscript which enhance user engagement.* Conduct comprehensive QA testing for email compatibility over 77+ different email clients using Litmus and Email on Acid.* Work closely with marketing and design teams to review, refine, and approve design elements in Adobe Photoshop, Adobe Illustrator, Adobe XD and Figma ensuring final emails capture the intended brand aesthetic and messaging.* Build and maintain CloudPages using HTML, CSS, JavaScript.* Troubleshoot HTML, CSS and other performance and rendering issues and execute rigorous pre-launch checks to uphold the highest email quality standards.* Develop emails with accessibility in mind, following best practices for screen readers, color contrast, and font sizing to ensure inclusivity.* Proficient in building and managing within Salesforce Marketing Cloud using SQL techniques to streamline processes and enhance data workflows.* Skilled in leveraging Salesforce Marketing Cloud tools, including Journey Builder, Builder, and ContactBuilder, to design and execute personalized and data-driven marketing campaigns.* Ensure compliance with email marketing regulations, including CAN-SPAM, by adhering to best practices for opt-in processes, unsubscribe mechanisms, and accurate sender information in allcampaigns.
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