Sahra L. Moreno-Roberts

Vice President of Data Privacy @AEG

Los Angeles, CA, US

A global sports and live entertainment company, AEG Worldwide puts on music and arts festivals (Coachella, Stagecoach), oversees concert tours for top performers, and owns a range of sports teams (Los Angeles Kings, LA Galaxy), venues, and entertainment districts.• Lead AEG’s global data governance and privacy strategy and framework (consumer, employee, B2B) for 8 business divisions located across the US, UK, Germany, France, and Asia. Created streamlined data privacy processes to monetize consumer data, accelerate go-to-market motions, and drive revenue growth, earning a promotion from Director to VP in the first 18 months. Manage an international team of nine direct reports and an annual budget of $2M. • Supported teams to successfully position the business to capitalize on heightened post-COVID demand in the live entertainment sector, generating $8M in YoY revenue growth in FY23. • Collaborate with internal and external business partners to increase knowledge on data governance, privacy, and compliance best practices. Design and facilitate AEG’s annual company-wide data protection education program for employees, along with new hire onboarding. • Delivered multiple presentations to the Executive Board on strategic data privacy and governance initiatives and the evolving state of privacy at AEG. Gained Board approval to scale the privacy function from one to nine personnel in year one, advancing compliance and risk mitigation efforts.

University of La Verne

Master of Business Administration - MBA

San Diego State University-California State University

Bachelor of Arts - BA

USC Sol Price School of Public Policy

Executive Masters of Leadership