Sahitya Kollipara

About Sahitya Kollipara

I’m passionate about building and designing products that make life easier and better for people. I strive to create solutions that have a positive impact on society.

Experience

1. Software Engineer

   Amazon

   Jul 2024 — Present

   Prime Video - Customer Relationship and Marketing1. Contributed to the design and led implementation of core components of an event-driven campaign triggering system for upcoming title releases, replacing legacy systems, processing 500K+ offers daily and generating 6K+ meaningful triggers globally.2. Designed and implemented large-scale customer targeting segments for free-trial conversion, Month-1 retention, and winback use cases, leveraging scalable data pipelines to process 100M+ subscription and playback records.3. Architected a targeting pipeline generating 300K+ personalized customer outputs daily per use case, driving conversion and retention across Prime Video third-party channels.Implemented an automated testing and redrive framework, reducing testing and operational overhead from 8 hours to 40 minutes.4. Collaborated with Science teams to integrate implicit targeting models, applying data-driven thresholds on model affinity scores to deliver personalized rental and purchase campaigns for ~1M customers per high-profile title.5. Led operational readiness and end-to-end production testing across multiple engineering teams, ensuring system reliability and performance.

Education

• University of Colorado Boulder

  Master's degree, Computer Science

• Shiv Nadar University

  Bachelors of Technology , Computer Science

  2015 — 2019