Sahitti Nerkar
Product Marketing Associate at Scaler || SIBM-N \'24 || MBA- Marketing
- Role
- Product Marketing Associate at Scaler School Of Technology
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sahitti Nerkar
Driving Growth & Engagement Through Data-Driven Marketing I am a…
Experience
Product Marketing Associate
Jan 2024 — Present · Bengaluru, IN
Event Strategy & Execution: Spearheaded 70+ top- and mid-funnel events, generating 93,854 eligible leads and directly contributing to 349 student enrollments. Led National Coding League (NCL) Season 1 & 2, collectively driving leads- Funnel Optimization & Growth: Drove a 169% increase in test retakes and 86.3% overall growth in test attempts (2023-24) through targeted funnel strategies. Led research projects to optimize internal processes and improve conversion rates- Community Engagement & Communication: Managed WhatsApp (10K+ members) and Telegram (2,500+ members) communities, enhancing student engagement. Designed and executed multi-channel communication (email, SMS, WhatsApp) to boost attendance and lead nurturing- AI Chatbot & Student Support: Led the integration of an AI chatbot on the SST website, resolving 2.5L+ queries in 7 months, manually fine-tuning responses and optimizing FAQs for accuracy- Data-Driven Decision Making: Conducted in-depth market research, funnel analytics, and user behaviour analysis, generating reports that influenced marketing strategies and business decisions- Content & Copywriting: Independently handled copywriting for TOF, mid-funnel, and bottom-funnel communication, including landing pages, event invites, CLM comms, user journeys and social media campaigns- Cross-Team Collaboration & Execution: Coordinated with sales, product, and customer support teams to reduce TAT in application completion, ensure website optimization, and execute high-impact marketing initiatives.
Education
Dr. Ambedkar College, Nagpur
Junior College , Science
2017 — 2019
Symbiosis Institute of Business Management (SIBM)
Master of Business Administration - MBA, Marketing
2022 — 2024
Symbiosis Centre for Management Studies- Pune
Bachelor of Business Administration - BBA, -
2019 — 2022
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