Shobana Sahithi Yerramsetty
Digital Account Manager- Tp @Google
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WORK HISTORY
Digital Account Manager- Tp @Google
Toronto, ON, CA
Managed a portfolio of 200 client accounts, overseeing digital strategy development, implementation, and performance analysis- Successfully increased revenue by 24% through upselling and cross-selling digital services, exceedingly quarterly and annual revenue targets- Developed and executed comprehensive digital strategies aligned with the clients\' business objectives, resulting in increased website traffic by 40%- Conducted regular performance reviews, analyzed campaign metrics using tools like Google Analytics, and provided actionable insights to optimize ROI and achieve KPIs- Collaborated with cross-functional teams including marketing, creative, and sales to deliver integrated solutions and maximize client satisfaction- Managed client budgets totaling 2.2 million, ensuring efficient allocation across various digital channels while maintaining profitability- Generated detailed reports and presentations highlighting campaign performance, trends, and recommendations for clients, contributing to strong client retention and satisfaction.
EDUCATION
Seneca Polytechnic
Postgraduate Degree, International Business
Jawaharlal Nehru Technological University Hyderabad (JNTUH)
Bachelor of Technology - BTech, Electronics and Communication Engineering
Centennial College
Postgraduate Degree, Marketing management
ABOUT SHOBANA SAHITHI YERRAMSETTY
Every brand has a story behind it - whether that is one that leaves customers feeling informed and educated, or one that sparks joy and delight. I\'m passionate about defining and articulating that story and developing and implementing integrated marketing plans that companies can utilize to tell that story and maximize their reach.We\'re living in an exhilarating time where you can reach millions of people through so many different channels. To build a brand, you must identify the right audience and craft the right story. My passion for communication drew me to public relations and marketing, where I have worked with clients across a range of industries, including retail, education, and technology. As a digital marketer with 5+ years of experience, I am passionate about developing and executing strategic marketing campaigns that drive results for businesses. With expertise in digital marketing, including Meta, Google Ads, Google Analytics, Google My Business, SEM, social media, email marketing, Paid Advertising, I have a proven track record of increasing brand visibility, engagement, and conversion rates.
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