Sahil Thakur

About Sahil Thakur

SEM | PPC Specialist | Performance Marketing ExpertWith a strong background in Search Engine Marketing (SEM) and PPC Advertising, I specialize in crafting high-performing paid search strategies that drive qualified traffic, conversions, and revenue growth. My expertise lies in campaign creation, optimization, and budget management, ensuring maximum ROI across platforms like Google Ads and Microsoft Advertising.Key Competencies: PPC Campaign Management – Strategically planning, executing, and optimizing Google Ads, Bing Ads, and YouTube campaigns to meet performance goals. Expert in Search, Display, Shopping, and Remarketing campaigns. Ad Copy & Creative Optimization – Leveraging A/B testing, keyword targeting, audience segmentation, and strategic ad scheduling to enhance CTR and conversion rates. Data Analysis & Performance Optimization – Deep diving into CPC, CTR, impression share, Quality Score, and conversion metrics to fine-tune bidding strategies and achieve target CPA and ROAS. Budget & Bid Management – Managing large-scale advertising budgets effectively through automated and manual bid strategies for cost efficiency and high returns. Bulk Campaign Management – Proficient in Google Ads Editor and Microsoft Ads Editor, ensuring smooth execution of bulk campaign setups, bid adjustments, and audience refinements. Conversion Tracking & Web Analytics – Skilled in Google Analytics, Google Tag Manager, and conversion tracking setups, enabling data-driven decision-making for continuous campaign improvements.While my primary focus is SEM, I also have a solid foundation in SEO, allowing me to develop integrated paid and organic search strategies for sustained online growth.Certified in Google Ads & Google Analytics, I stay updated on industry trends, algorithm changes, and emerging ad formats to ensure maximum campaign effectiveness.Let’s connect to discuss how I can help optimize your paid media strategy and drive scalable business growth.

Experience

1. Senior Account Manager

   Realatte

   Dec 2024 — Present · Mumbai, IN

Education

• RS Infotech

  Tally and Goods and Service Tax., Accounts

  2019

• University of Mumbai

  Bachelor in Business Management Studies (BMS), Business, Management, Marketing, and Related Support Services

• Vidya Vikasni Jr. College

  Higher Secondary Certificate , Commerce

• SoftproDMTI-Digital Marketing Training Institute-since 2009.

  Master in Internet Marketing