Sahil Poddar
Performance Marketer | Facebook & Google Ads | GA4 & GTM | CM360 & Lead Gen
- Role
- Meta Ads Specialist at GoWebbo & Co.
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Sahil Poddar
I specialize in creating, managing, and scaling high-converting paid media campaigns that…
Experience
Meta Ads Specialist
Oct 2025 — Present · Kolkata, IN
Managed and optimized monthly paid media budgets of across Meta Ads, TikTok Ads, and Pinterest Ads while maintaining target CPA and ROAS- Built and maintained end-to-end conversion tracking using GA4, GTM, Meta Pixel, TikTok Pixel, and Pinterest Tag for data-driven optimization- Automated reporting and workflows using Meta Ads API, Google Apps Script, Zapier, and tracking integrations to improve operational efficiency- Analyzed CPA, ROAS, CTR, and CVR trends to guide budget allocation, funnel optimization, and creative testing- Implemented lead automation using ManyChat, Twilio, and Typeform to improve lead quality and response time- Designed and optimized Shopify websites and landing pages aligned with paid ad funnels for higher conversion rates- Collaborated with internal teams and clients to align paid media strategies with business goals, budgets, and growth targets
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