Sahil Maheshwari
Category Marketing @Meesho
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WORK HISTORY
Category Marketing @Meesho
Gurugram, IN
As a Category Marketing Associate at Meesho, I am focused on enhancing user experience and driving business growth-Meesho Mall Optimization: Spearheading efforts to optimize the Meesho Mall section within the app, with a primary goal of increasing Daily Active Users (DAU) and Net Monthly Value (NMV)-Brand Scaling: Leading cross-functional initiatives to scale brands on the platform, collaborating with various teams including product, business, merchandising, and branding-Key Projects: Successfully executed key projects, such as Meesho Mall Merchandising, Meesho Mall Personalization, and Meesho Mall Revamp, contributing to platform\'s evolution-Initiative Management: Managing multiple key initiatives for Meesho\'s Homepage and Meesho Mall category, with expertise in A/B testing and data analytics to drive informed decisions-UI Design Enhancement: Responsible for enhancing the customer journey through activities like Customer Landing Pages, Visual Search Engine, and online navigation improvements-User Behavior Analysis: Conducting experiments on the Meesho Mall homepage to analyze user behavior and interactions within the app, using A/B testing to gather valuable insights-Category Navigation Optimization: Continuously optimizing the Category Navigation Bar by analyzing weekly and monthly data, providing actionable insights to enhance category-specific experiences-Content Creation: Overseeing content creation for homepage app merchandising and engagement across all Business categories, ensuring a compelling and user-centric experience-Data-Driven Decision Making: Utilizing data analytics to inform strategic decisions and improve user navigation and browsing experiences-Cross-Functional Collaboration: Collaborating with various teams including product, business, and branding to address complex, cross-functional challenges and drive Meesho\'s growth-Tracking, analyzing and reporting performance of various constructs/activities/campaigns live on App
EDUCATION
Jamia Millia Islamia
Master of Business Administration - MBA
ABOUT SAHIL MAHESHWARI
With over 5 years of professional experience, I am currently a Team Lead at Meesho, where…
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