Sahil Kushare

Deputy Technical Manager Data Intelligence & Software Group, Martech Transform Tech @ICICI Bank

Mumbai, IN

Implemented analytics across multiple mobile and web channels and diverse customer journeys, including global ICICI platforms.Improved integration of Adobe Analytics (AA) and Adobe Target across channels, enhancing deployment efficiency.Designed Adobe Analytics dashboards improving customer segmentation, targeting, and conversions.Configured AEP Launch (Data Elements, Rules, XDM objects) ensuring accurate data capture and integration with AA & Target.Delivered large-scale Martech initiatives under Agile/Scrum, impacting a wide customer base.Authored TSDs and BRDs for smooth business-technology alignment.Conducted implementation testing using Adobe Assurance, AEP Debugger, and Chrome Developer Tools.Supported Adobe Target personalization initiatives, including A/B testing, Experience Targeting (XT), and advanced features.Coordinated 3rd-party security assessment of Martech stack, ensuring regulatory and internal compliance.

COEP Technological University

Bachelor of Technology - BTech, Engineering

COEP Technological University

Minors , Computer Science