Saheli Mukherjee

About Saheli Mukherjee

A data-driven marketeer having 12 plus years of experience encompassing Strategic planning, Product and Brand Development, Integrated media planning, Loyalty & Retention Marketing, Corporate Communications, Business Development, Automation, Predictive marketing based on consumer data. Exposure both on the client and agency side. A Finance Graduate and a MBA in Marketing laid the cornerstone for my artistry with numbers and stories. A data lover and an obsessive scribbler, what I bring to the table is the art of data-driven storytellingExperience in conceptualizing & implementing Brand & eCommerce websites, SEO Strategy, Search and Display Campaigns, Social Media Marketing, Mobile Marketing, Content Management. Driving robust growth in Traffic/Customer Acquisition and Brand VisibilityTargeted digital campaigns with data and focus on increased ROI/ conversions. Increase in Lapsed to Old customers by +15% by effective remarketing campaigns (SMS/ Digital/ Telecalling/ Video calling) with culled out data & communication across channelsAnalysis & recommendations to management, stores & product teams by studying CRM and POS data & trends and devising better strategies(ATL/BTL) to drive walkins eg focussing on particular pain points & working on particular creatives with increased engagement.Consumer Insight & Digital Analytics: Handled studies across Brand Track |Product Test | Ad Testing | Usage & Attitude Test | Customer Satisfaction & Loyalty | NPS | A/B Testing | Funnel AnalysisKey Data Modelling Techniques: Worked on Linear Regression |Logistics Regression | Factor Analysis| Decision Trees| Segmentation|Selected as Young Researcher Under 30 @ MRSI Conference 2019 Major Client Accounts Handled:E-Commerce - Amazon, MyntraRetail - Phoenix Malls (Mumbai, Pune, Bangalore, Lucknow)FMCG - Colgate, ITC, Emami BFSI - Axis Bank, Kotak Life, Bank of BarodaTelecom - Vodafone Real estate - Disha Direct, Wadhwa GroupPlatforms/Tools Used: Adjust, Branch, Clevertap, Capillary, Hootsuite, Notify visitors, Sprinkler, Google Ads, Resulticks, Facebook Ad Platform, Youtube AdsCertified in Six Sigma Green Belt by Georgia University, Data Science by IBM, Digital Marketing specialization.Post office hours, I enjoy practicing Classical Dance. Completed graduation in Odissi Dance from Chandigarh University and have been a stage performer right from my childhood.Please reach me at s••••••••@gmail.com

Experience

1. Senior Team Lead Marketing

   L&T Finance

   Apr 2025 — Present · Mumbai, IN

   Leading Personal loan and Business loan portfolio

Education

• St. Xavier's College

  Bachelor of Commerce (B.Com.), Marketing Specialisation

  2009 — 2012

• South Point High School, Kolkata

  High School

  1994 — 2009

• University of Illinois Urbana-Champaign

  Master Digital Marketing

  2020 — 2020

• Institute of Management, Nirma University

  Master of Business Administration (M.B.A.), Dual Specialization: Marketing & Finance

  2013 — 2015