Saheli Das

About Saheli Das

Experienced Performance Marketing & Programmatic Analyst | Driving Scalable Growth Through Strategy & Execution Passionate about leveraging data-driven insights to propel business success, I am a seasoned Performance Marketing Analyst with hands-on experience in managing end-to-end digital and programmatic campaigns across multiple platforms. I specialize in crafting, executing, and optimizing high-impact campaigns that deliver measurable business outcomes in fast-paced, performance-driven environments. End-to-End Programmatic Campaign Management (DV360):I independently manage full-funnel programmatic campaigns using DV360, handling everything from media planning, audience strategy, inventory selection, and setup to execution, optimization, performance analysis, and reporting, ensuring alignment with brand and business objectives. Search, Display & Programmatic Mastery:With strong expertise across Search, Display, Demand Generation, GLC, Shopping, and Programmatic, I optimize campaigns to reach the right audience at the right time, driving efficiency, visibility, and conversions at scale. Demand Generation Expertise:From lead acquisition to nurturing, I design demand generation strategies that engage prospects across the buyer’s journey, supporting sustainable pipeline and long-term customer growth. Analytics-Driven Decision Making:Proficient in Google Analytics, Shopify, and Adobe Analytics, I translate complex data into actionable insights, continuously refining media strategies to maximize ROI and performance efficiency. Cross-Channel Campaign Orchestration:I manage integrated campaigns across Google Ads, GDN, DV360, Meta, and other digital platforms, ensuring consistent messaging, optimized spend, and cohesive performance across channels. Shopping Ads & Performance Commerce:With a strong understanding of Shopping Ads and performance commerce, I execute platform-specific strategies that drive qualified traffic, conversions, and revenue growth. Strategic & Innovation-Oriented Mindset:A proactive problem-solver, I stay ahead of evolving digital trends, platforms, and technologies, constantly exploring innovative approaches to improve campaign effectiveness and operational efficiency.🤝 Let’s connect to discuss how my performance and programmatic expertise can help drive scalable growth and impactful marketing outcomes.

Experience

1. Senior Analyst - Programmatic

   dentsu

   Oct 2024 — Present · Bengaluru, IN

   Client: Mathis Home (Furniture Retail | USA)Role: Lead – Performance Marketing (Google Ads)Owned end-to-end performance marketing strategy and execution for Mathis Home, a large-scale furniture retail brand, across Google Ads (Search, Shopping, Performance Max, Display, and Demand Gen).Led campaign planning, including account structuring, keyword and audience strategy, budget allocation, bidding frameworks, and media phasing, aligned with revenue and growth objectives.Drove continuous performance optimization through search term analysis, audience refinement, bid strategy testing, creative performance reviews, and funnel-based optimizations.Managed budget pacing, performance tracking, and ROI reporting, translating data into actionable insights for internal teams and client stakeholders.Worked closely with cross-functional teams to ensure alignment between business goals, media strategy, and execution, delivering scalable and sustainable growth.Client: SSGA – State Street Global Advisors (Investment Management | USA)Role: Programmatic Planning & Execution – Dentsu USAPart of the Dentsu USA Programmatic Planning Team, supporting end-to-end programmatic campaign planning and execution for SSGA, a global investment management firm.Contributed to programmatic media strategy using DV360, including audience planning, inventory selection, budget distribution, campaign setup, optimization frameworks, and performance analysis.Supported upper- and mid-funnel campaign objectives, ensuring brand safety, compliance, and precision targeting suited to the financial services domain.Collaborated with global stakeholders and internal teams to deliver data-driven programmatic solutions aligned with SSGA’s investment and brand objectives.Assisted in performance reviews and reporting, providing insights to improve efficiency, reach, and campaign effectiveness across markets.

Education

• University of Calcutta

  Bachelor of Science - BS, Economics

• Kraftshala

  Digital Media Specialization (DMS)