Sahar Rezaeimanesh
Management Consultant (Marketing/Media Analytics) | Strategy, Measurement & Performance Optimization @WPP, USA
- Role
- Associate Director, Analytics (Consulting & Strategy Advisory) at WPP Media
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Sahar Rezaeimanesh
I specialize in advising organizations on improving marketing performance, optimizing resource allocation, and enabling data-driven decision-making through advanced analytics. My work focuses on analyzing complex business challenges, identifying inefficiencies, and developing strategic recommendations that help organizations improve ROI, operational efficiency, and customer engagement. I collaborate with senior stakeholders and cross-functional teams to provide advisory support on: • marketing effectiveness and measurement frameworks • data strategy and analytics transformation • budget allocation and performance optimization • market and consumer insights With a background in engineering and analytics, I apply structured, data-driven approaches to business strategy, combining quantitative analysis with practical business insight to support informed decision-making.
Experience
Associate Director, Analytics (Consulting & Strategy Advisory)
Nov 2024 — Present · CA, US
Advise internal teams and enterprise clients on marketing performance, measurement frameworks, and data-driven decision-making• Analyze campaign and business performance data to identify inefficiencies and recommend optimization strategies• Provide strategic recommendations on budget allocation, media mix, and performance improvement initiatives• Collaborate with cross-functional teams to deliver analytical insights and support strategic planning efforts• Evaluate market trends, consumer behavior, and competitive dynamics to inform business and marketing strategies• Develop frameworks and approaches to support performance measurement and long-term business optimization• Provide advisory support on implementation of strategic recommendations without direct operational ownership
Education
Amirkabir University of Technology - Tehran Polytechnic
Master's degree, Bio-Electrical Engineering & Research Analytics
2010
UCLA
Post Graduate, Business Leadership
George Brown Polytechnic
Post Graduate, Strategic Marketing Analytics
2019 — 2020
Shiraz University
Bachelor of Engineering - BE, Electrical and Electronics Engineering
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