Sahar F.
Senior Social Media Specialist @Ross Video
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WORK HISTORY
Senior Social Media Specialist @Ross Video
Transforming social media at Ross and across the industry by blending strategy, creativity, authenticity and modern tactics. Led the creation of strategic social media frameworks for events, regional channels, and product promotion, ensuring balanced and impactful content distribution. Mentored junior team members, fostering professional growth in content creation and management. Spearheaded on-site event promotions and partnerships at global events like NAB Show and IBC, driving engagement and awareness. Grew our audience by 20%, reaching more of the right people and building meaningful connections. Increased content output by 50%—and saw it pay off with a 99% jump in engagements. Achieved the highest engagement rate among our competitors (where data was available)—a true testament to the impact of strategic content and modern tactics. Collaborated with cross-functional teams to design reporting frameworks, streamline workflows, and standardize video and image creative assets for improved efficiency.
EDUCATION
Carleton University
Bachelor of Communication and Media Studies (B.CoMS), Communication Studies (Honours)
SKILLS
ABOUT SAHAR F.
I’m a bilingual social media specialist who loves growing authentic global communities. With proven experience in Canada and Dubai, I\'ve driven growth in B2B and B2C industries, including tech, music, fitness, healthcare, both in-house and within agency settings. Beyond strategy and community engagement, I bring a unique set of skills in content creation, including on-camera presentation, directing trending content, and video editing. I thrive on impactful storytelling and building meaningful connections between brands and audiences across platforms. Outside of work, you’ll find me enjoying live music, staying active with gym classes and long walks, and taking on creative DIY projects to recharge. 🧖
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