Sahar Mehrabzadeh

Executive Vice President of Sales @Bay Cities

I lead Bay Cities\' team of 20+ sales representatives. I\'m responsible for all our revenue, the budget for the entire company, and or identifying new opportunities and driving sales. We\'ve seen a 20% increase in business year over year since I took this role. Beyond filling a typical sales leader role and aligning with the role I\'m being prepared for next, I also touch multiple parts of the company from an operational standpoint and a sales standpoint. I work with each department, assuring that we execute for the client and run the business correctly. I\'m the resident expert for all our green initiatives and sustainability metrics — both for Bay Cities and for the clients we serve. I help brands navigate and win at retail through assisting them in finding the right packaging and display solutions to help them connect with their customers. I also help our customers understand the retail landscape. Anyone can make a package, but Bay Cities goes so much further. We help customers execute, go through the retail channel, and get their product into stores and on shelves, on time, without failure within the process. We find that retailers and brands often don\'t communicate well, leaving a gap that hinders getting a product into the hands of customers. We step in and solve for that gap.