Sahanaa Ramkumar
Data and Analytics Expert | HP Inc | Ex Microsoft, Copart | ETL, A/B Testing, Tableau/Power BI, SQL
- Role
- Data Engineer at HP
- Location
- Redmond, WA, US
- LinkedIn followers
- 500 followers
Experience
Data Engineer
Sep 2024 — Present
I Work within HP’s ecosystem development and monetization team, driving value by leveraging telemetry data to enable targeted advertising and strategic brand partnerships• Generated $10M+ incremental revenue by analyzing telemetry data from millions of HP devices, driving targeted advertising through insights on device usage patterns and optimizing brand partnerships.(Python, Databricks, PySpark, Power BI)• Designed and implemented scalable API integrations with ad tech partners for real-time audience segmentation and seamless data exchange, enabling high-value campaign targeting.(Python, Databricks, Amazon S3)• Developed propensity models to identify users likely to engage with ads, improving re-engagement strategies and boosting campaign conversion rates through precise audience segmentation.(Python, Spark MLlib, correlation & overlap analysis)
Skills
- Javascript
- Management
- C
- Programming
- Mysql
- C#
- Access
- Java
- C++
- Linux
- Css
- Software Development
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