Sagufta Khurshid
Assistant Brand Manager at VI-JOHN Group |Management Trainee at VI-JOHN Group | IIM Nagpur PGP\'24 | Executive Member: MarX- The Marketing Club at IIMN
- Role
- Assitant Brand Manager at Vi-John Group
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sagufta Khurshid
A passionate marketer with hands-on experience across the full 360° spectrum of brand…
Experience
Assitant Brand Manager
May 2024 — Present · Gurugram, IN
Successfully delivered consistent business growth by achieving secondary sales targets over multiple months and driving significant volume increases in key territories.Rolled out performance-driven incentive programs across key categories like Deodorants and PSC, which resulted in a measurable uplift in team motivation and sales output.Played a critical role in scaling up South Bombay’s sales performance, nearly doubling secondary numbers through better coverage planning and distributor partnerships.Led the strategic launch of a core product (PSC), exceeding placement targets and establishing it as a high-velocity SKU during my stint.Onboarded and trained new TSIs, mentoring them on sales call execution and app-based tracking tools — significantly improving team productivity and operational smoothness.Focused on market expansion by activating universal outlets and improving numeric distribution, contributing to stronger market visibility and deeper brand reach.Strengthened backend sales operations by managing three distributors and helping two achieve their primary sales targets consistently.Introduced practical sales tools like bound catalogues, enhancing retailer engagement and enabling more effective in-store conversations.Advocated for continuous team learning by initiating focused training on objection handling, call structure, and field productivity techniques.
Education
KCP Siddharth Public School
Class 10
Guru Gobind Singh Public School - Chas, Bokaro Steel City
Class 12
2016 — 2018
Indian Institute of Management Nagpur
Master of Business Administration - MBA
2022 — 2024
Deshbandhu College
BCOM HONS
2018 — 2021
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