Sagnik Chakraborty
Product Marketing Manager | Driving GTM, Generating Demand, Enabling Sales & ABM efforts | Ex- HighRadius
- Role
- Product Marketing Manager at Docsumo
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Sagnik Chakraborty
Hey there, LinkedIn data tells me 53% visitors tend to bounce off a profile if they don\'t find an interesting summary. I hope mine doesn\'t disappoint.Here\'s all that you need to know about me before connecting:• An accidental marketer - An innate storyteller. • A passionate follower of the first principle thinking. • An ardent advocate of driving audience-centric messaging and data-driven decisions. • A firm believer of the phrase -\"The devil\'s in the detail.\" • A pretentious cinephile, with a recommendation system better than Netflix. 🤓Thank you for reading till the end and I hope I\'m able to turn you in to the remaining 47% of the visitors! Always happy to connect and chat about all things marketing and beyond.
Experience
Product Marketing Manager
Jun 2024 — Present · Bengaluru, IN
Launched lending-focused GTM motion, driving a 37% visitor-to-meetings-booked conversion within 2 weeks through industry-specific messaging and distribution channels- Automated the content generation workflow for Docsumo’s Wikipage with SEO and GEO efforts to drive website traffic by 67%- Updated homepage positioning after user behavior analysis, boosting form submissions by 44% and reducing bounce rate to 23%- Ideated and shipped an interactive document-extraction widget that increased product sign-ups by 22% and improved on-page engagement by 56%- Executed landing-page A/B experiments optimizing H1s + CTAs + UX, lifting conversion by 31% and lowering bounce by 20%- Published competitive intel pages and customer stories to support Sales and ABM enablement and improved form-submission rate by 27% while influencing 28+ qualified pipeline deals in 2.5 quarters.
Education
Kalinga Institute of Industrial Technology, Bhubaneswar
Bachelor of Technology - BTech, Computer Science
2016 — 2020
Delhi Public School
Science and Tech
2002 — 2016
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