Greg Johnson
Brand Strategist | Agency Leader
- Role
- Senior Director, Brand Strategy at Tma
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
About Greg Johnson
Growth and omnichannel marketing leader with 20+ years of experience helping brands…
Experience
Senior Director, Brand Strategy
Jan 2023 — Present · Dallas, TX, US
Lead brand strategy and audience insights for omnichannel marketing campaigns across digital, social, experiential, and traditional media. Guide cross-functional teams in developing high-impact, insight-driven creative and marketing frameworks for global clients.Key Achievements:• Designed strategic frameworks for major omnichannel marketing campaigns, integrating digital, social, TV, and experiential activations to drive audience engagement and conversion.• Developed a data-backed evaluation framework for event partnerships, optimizing investment decisions and maximizing strategic impact.• Led the strategic vision for the U.S. Army’s “Be All You Can Be” and “First Steps” campaigns, resulting in a +11% increase in recruitment through targeted messaging and optimized media mix.• Created performance marketing strategies for Army National Guard, producing over 850+ unique marketing assets tailored to regional audiences.• Advised senior leadership on brand strategy and audience development, ensuring alignment between marketing investments and business objectives.
Education
Rice University
BA
The University of Texas at Austin - Red McCombs School of Business
MBA
Skills
- Strategic Planning
- Brand Architecture
- Retail
- Direct Marketing
- Positioning
- Consumer Behaviour
- Social Media Marketing
- Fmcg
- Trade Marketing
- Consumer Products
- Web Design
- Sports Marketing
- Market Research
- Leadership
- Advertising
- Marketing Management
- Business Development
- Digital Marketing
- Relationship Marketing
- Customer Insight
- Brand Management
- Marketing Strategy
- Shopper Marketing
- Marketing
- Strategic Thinking
- Partnership Marketing
- Market Planning
- Integrated Marketing
- Competitive Analysis
- Creative Direction
- Promotions
- Strategy
- Brand Development
- Segmentation
- Entrepreneurship
- Management
- Interactive Marketing
- Product Development
- B2b Marketing
- Product Marketing
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