Sagar Nehe

About Sagar Nehe

Analytics - Media, Research, Business EXPERTISE - Well versed with Media…

Experience

1. Head of Media - Marketing Division

   Lodha

   Apr 2014 — Present · IN

   Sagar emerges with 15+ years of professional experience with exemplary strategic thinking facilitating branding initiatives, business development, revenue generation, and market penetration. Focused on the pursuit of large - scale strategic transformational media deals, assisted in cost optimization, in turn propelling organizational growth / ROI, and the creation of potential market share for the organization. Sagar is passionate about building brands and delivering exceptional results. Currently leading Media portfolio strategy for Lodha Masterbrand and across all sub-brands of Lodha business development. Currently, my Leadership position is responsible for a key portfolio of brands that has a revenue contribution in excess of 2500 cr. per annum with healthy margins. The portfolio of brands is operating in an intensely competitive market space and that is marketed in 10-12 markets in India and additionally in the US, UK, UAE & few SE Asian countries. Driving the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally is the key responsible area.Leading the thinking on overall strategy, market approach, consumer initiatives, brand planning and budget management across the various geographies & brands. Leading the innovation & launch agenda across brands and segments as well as for future hunting grounds. Leading the concept development process for the brand\'s communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals. Focusing on multiple channels for marketing including new media/ social media etc. Handling appropriate media selection for advertising new product launch campaigns Managing the brand communication mix and handle the ATL/BTL for the segment

Education

• Welingkar Institute of Management

  Masters, Marketing

  2007 — 2009

• S K Somaiya Vidyavihars College of Arts Science & Commerce Vidyavihar Mumbai 400 077

  Three years full time Degree in Mass Media. Mumbai University, Advertising

  2001 — 2003

• K. C. College of Management, Churchgate, Mumbai.

  Advertising and Public Relation Management, Strategic Media Planning & Buying

  2004 — 2005

Skills

• Market Research
• Media Planning
• Brand Management
• Marketing Strategy
• Marketing Communications
• Television
• Team Management
• Radio
• Marketing
• Business Development
• Media Buying
• Digital Marketing
• Relationship Marketing
• Strategy
• Corporate Videos
• Press Conferences
• Web Analytics
• Integrated Marketing
• Advertising
• Competitive Analysis