Sagarika Nayyar

About Sagarika Nayyar

As a Product Marketing Manager in Sewing Machine Department at Usha International, I am responsible to ensure the visibility of Usha in the market through BTL activities. • Conduct regular health check-ups for all the SKUs in sewing machine portfolio to help track the performance of these SKU at location level. • Refreshing product packaging as per legal guidelines. • Conduct consumer research, plan GTM strategy and execute marketing activities for newly launched products. • To make detailed competition benchmarking reports which helps in keeping a track of competition activities in the market. • Driving the sale of sewing machine accessories through a team of 250+ demonstrators. • Monitor the quality related issues in sewing machines and ensure that the number of recurring issues are reduced I have also worked as a Client Servicing Intern at Alchemist Marketing Solutions, where I was responsible to act as a liaison between the client and the agency. An enthusiastic and a passionate person with the aim to utilise my acquired skills and experience in a fast-paced organization.

Experience

1. Product Marketing Lead

   DishTV

   Oct 2022 — Present · Noida, IN

   Tracking competition and industry scenario on daily basis to understand the trends in the industry and the products offered by competition brands to gain strategic advantage\\\\n• Designing new products based on the consumer needs and acquire new customers by developing products at right price point by performing cost-benefit analysis\\\\n• Developing right product mix by analysing the performance of the packages and offers\\\\n• Development of tactical communication for promoting new initiative, packages and offers in the market at the time of festivals or key entertainment events, through various modes like mailers, SMS, leaflets etc.\\\\n• Collaborating with sales force across the country to have a better understanding of the market needs and trends\\\\n• Enhancing revenue and new acquisition in various segments through new product development, product mix analysis and developing right go-to-market strategy\\\\n• Creating monthly reports for the top managements for better understanding of the past performance of the business, packages, offers etc,\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• The Bhopal School of Social Sciences

  Bachelor of Commerce - BCom

  2014 — 2017

• Institute of Management Technology, Nagpur

  Post Graduate Diploma in Management (PGDM)

  2018 — 2020