Sagarika Shukla

Assistant Manager Marketing & Communications @Marriott International

Gurugram, IN

Marriott International,[Courtyard by Marriott Downtown] –[Gurugaon, India]March 2025 – Present•Develop and executed marketing strategies to enhance brand visibility and increase revenue across digital and offline channels.• Manage content creation for social media, website, email campaigns, and in-house promotional materials in alignment with Marriott brand standards.• Coordinate with internal teams and external agencies to deliver marketing campaigns, photoshoots, events, and brandactivations.• Monitor and analyze campaign performance metrics to drive continuous improvement and ROI.• Support PR initiatives by preparing press releases, media kits, and building strong media relationships.• Oversee brand compliance across all guest touchpoints and support sales initiatives with creative collateral.• Lead guest engagement initiatives to improve satisfaction and loyalty through targeted communications.• Administered online advertising initiatives, increasing web traffic considerably.• Coordinated with sales team for product promotion strategies.• Enhanced social media presence with regular, engaging updates.Wrote engaging, entertaining and informative media scripts for different uses.• Organised marketing plans and programmes to best support business growth and development.

J.S.INSTITUTE OF EDUCATION, SHIKOHABAD, FIROZABAD

Master's degree, Sociology

Manav Bharti University

Bachelor of Commerce - BCom