Vidya Sagar Pasupuleti

WORK HISTORY

EDUCATION

SKILLS

ABOUT VIDYA SAGAR PASUPULETI

I am a Marketing and Operations Leader focused on one goal: turning marketing complexity into scalable revenue.With 13+ years of experience spanning across Global Enterprises in diverse verticals, I specialize in designing high-impact marketing strategies and building the infrastructure—people, processes, and technology—that powers them. I have led marketing operations across 39 geographies, managed budgets exceeding £5M, and directed teams as large as 80+ FTEs to deliver precision at scale.My expertise lies at the intersection of Strategic Marketing Design and Operational Excellence. I don’t just manage departments; I architect \"Marketing Machines.\" I bridge the gap between creative vision and data-driven execution, ensuring that every strategic initiative maps directly to pipeline velocity and revenue impact.Core Value Proposition:Strategic Marketing Design: Expert in architecting full-funnel marketing strategies that align brand narrative with commercial objectives. I design data-driven GTM frameworks that move beyond tactics to create sustainable competitive advantages.Global Scale & Execution: Proven ability to standardize marketing operations across 39+ geographies, ensuring global brand consistency while maintaining local market relevance.Operational Rigor: I apply process re-engineering to marketing workflows to slash CAC, optimize the MarTech stack, and improve speed-to-market.Revenue & Growth Leadership: I view Marketing as a P&L function. By aligning Marketing, Sales, and Finance, I transform marketing departments into predictable revenue engines with clear attribution.Specialties: Digital Marketing, Demand Generation, Growth Marketing, Performance Marketing, Digital Strategy, Search Engine Marketing, Social Media Marketing,Data Analytics, Business Analytics, Program Management, Project Management, Operations Management, P&L Management, Client Management, Team Management, Six Sigma, Process Re-engineering, Media Buying & Planning and Brand Management, Marketing Analytics, Consumer Behavior, Services Marketing, Marketing Research, and Relationship Management