Vidya Sagar Pasupuleti

About Vidya Sagar Pasupuleti

I am a Marketing and Operations Leader focused on one goal: turning marketing complexity into scalable revenue.With 13+ years of experience spanning across Global Enterprises in diverse verticals, I specialize in designing high-impact marketing strategies and building the infrastructure—people, processes, and technology—that powers them. I have led marketing operations across 39 geographies, managed budgets exceeding £5M, and directed teams as large as 80+ FTEs to deliver precision at scale.My expertise lies at the intersection of Strategic Marketing Design and Operational Excellence. I don’t just manage departments; I architect \"Marketing Machines.\" I bridge the gap between creative vision and data-driven execution, ensuring that every strategic initiative maps directly to pipeline velocity and revenue impact.Core Value Proposition:Strategic Marketing Design: Expert in architecting full-funnel marketing strategies that align brand narrative with commercial objectives. I design data-driven GTM frameworks that move beyond tactics to create sustainable competitive advantages.Global Scale & Execution: Proven ability to standardize marketing operations across 39+ geographies, ensuring global brand consistency while maintaining local market relevance.Operational Rigor: I apply process re-engineering to marketing workflows to slash CAC, optimize the MarTech stack, and improve speed-to-market.Revenue & Growth Leadership: I view Marketing as a P&L function. By aligning Marketing, Sales, and Finance, I transform marketing departments into predictable revenue engines with clear attribution.Specialties: Digital Marketing, Demand Generation, Growth Marketing, Performance Marketing, Digital Strategy, Search Engine Marketing, Social Media Marketing,Data Analytics, Business Analytics, Program Management, Project Management, Operations Management, P&L Management, Client Management, Team Management, Six Sigma, Process Re-engineering, Media Buying & Planning and Brand Management, Marketing Analytics, Consumer Behavior, Services Marketing, Marketing Research, and Relationship Management

Experience

1. Director Marketing

   Randstad

   Jan 2025 — Present

Education

• RRS Coll of Engg And Tech

  B.Tech, ECE

  2006 — 2010

• Birla Institute of Technology and Science, Pilani

  MBA, Marketing/operations

  2010 — 2012

Skills

• Sem
• Crm
• Hootsuite
• Omniture
• Team Management
• Customer Relationship Management (Crm)
• Search Engine Marketing (Sem)
• Strategy
• 360 Campaigns
• Comscore
• Nielsen
• Online Advertising
• Market Research
• Google Analytics
• Social Media Measurement
• Analysis
• Search Engine Optimization (SEO)
• Google Adwords
• Management
• Customer Loyalty Management
• Mobile Advertising
• Social Media Marketing
• Microsoft Excel
• Competitive Analysis
• Online Campaign Management
• Customer Retention
• SEO
• Business Analysis
• Digital Marketing
• Ppc
• Customer Acquisition
• Online Marketing
• Excel
• Web Analytics
• Customer Acquisition Strategies
• Marketing
• Customer Lifecycle Management
• Customer Engagement
• Analytics
• Brand Management