Sagar Verma

Associate Manager Human Resources @Affinity Global

Mumbai, IN

Lead end-to-end hiring for mid to senior-level roles across Sales, Advertiser & Publisher Alliances, Programmatic, Ad Operations, Marketing, Product, Technology, Finance, and Operations, aligned with revenue and growth goals.Closed senior leadership & CXO mandates including Director – Sales, CMO, Creative/Studio Head, Tech Leads, Product Leaders, and Revenue Heads in partnership with founders and business leaders.Built and scaled Advertiser Sales, Publisher Sales, Account Management, and Programmatic teams across India and international markets, supporting expansion and new market launches.Managed hiring across Technology & Product functions including Full-Stack, Backend, React/React Native, AdTech Specialists, Data, CRM/HubSpot, Marketing Ops, and Martech roles.Led global and cross-border hiring across APAC, SEA, China, Philippines, Singapore, US, and UK, including compensation benchmarking and offer structuring.Designed advanced talent mapping and headhunting strategies, leveraging LinkedIn Recruiter, referrals, competitor intelligence, and passive engagement for niche AdTech roles.Conducted salary benchmarking and market intelligence, ensuring competitive positioning and strong offer-to-join ratios.Championed Diversity & Inclusion hiring, strengthening leadership and technical pipelines.Tracked and optimized recruitment through analytics dashboards (TAT, cost-per-hire, source effectiveness) to improve hiring velocity.Implemented ATS optimization and automation initiatives, enhancing process efficiency and stakeholder workflows.Led employer branding initiatives, including social media campaigns, HRIA participation, campus engagement.Mentored and upskilled recruiters on strategic sourcing, stakeholder management, and advanced candidate engagement.