Sagar Shinde

About Sagar Shinde

I am a Marketing & Sales professional currently working with Reliance Retail (JioMart) as a Category Marketing Manager.Prior to JioMart, I was working with Gaana (Times Internet Ltd) as a Partnership Manager. I took care of Growth Marketing (MAU & DAU, Paid Subscriber Growth) & Revenue Generation through B2B Partnerships. Prior to Gaana, I was associated with Shemaroo Entertainment Ltd. as a Deputy Manager - Strategic Partnerships & Alliances. I was a part of our ShemarooMe OTT Business Team. Content is an efficient tool to address challenges such as customer engagement, retention, and growth. We worked with our partners in leveraging the content available on our platform to drive revenue and retention. Achieving customer delight is a prime objective of our partnership strategy.I completed my PGDM - Marketing & Sales from the Institute of Management Technology, Ghaziabad. Before my PGDM program, I was working with PerkinElmer India as an Area Sales Manager.At PerkinElmer India, I was a part of the Scientific Instrument Sales Team. A few of my KRA\'s included sales of new instruments, managing existing customer relationships, product support and creating new leads to generate revenue.SkillsPartner Management, Strategic Alliances, Strategy Planning, GTM Strategy, New Product Launch, Business Development, Business Planning, Market Expansion, B2B Sales, Customer Engagement, Campaign Management, Excel Modelling, Revenue Growth, Digital MarketingInterests In my free time, I indulge myself in Gardening activities. Travelling is something that helps me to rejuvenate by taking a break from mundane scheduled life. On alternate weekends I keep myself busy with short bike rides to connect with people in my social circle.

Experience

1. Category Marketing Manager

   Reliance Retail

   Oct 2022 — Present · Mumbai, IN

   Category Management• Planning & Execution of the Merchandising plan for Smartphone & Laptop deals on the JioMart App, resulting in a 10% increase in category sales.• Optimise utilisation of the CRM channels such as in-app push notifications, emailers, SMS, and WhatsApp to communicate the best deals to JioMart App users, driving a 5% increase in Gross Merchandise Value (GMV) for the category.• Strategic allocation of the performance marketing budget to maximize Return on Ad Spend (ROAS) and improve conversion rates for the category by 20%.Data Analytics• Working on Google Analytics data on a weekly basis to identify insights and implemented course corrections to optimize GMV, resulting in a 10% increase in sales.• Differentiated paid and unpaid traffic sources to drive targeted traffic to the right SKUs, leading to a 5% improvement in conversion rates.

Education

• Institute of Management Technology, Ghaziabad

  Post Graduate Diploma in Management (PGDM), Marketing/Marketing Management, General

  2017 — 2019

• Institute Of Chemical Technology

  Bachelor of Pharmacy - BPharm, Pharmaceutical Sciences

  2009 — 2013

Skills

• Microemulsions
• Pharmaceutical Consulting
• Pharmacy Education
• Regulatory Affairs
• Lifesciences
• Ivivc
• Biotechnology
• Market Research
• Pharmaceutical Industry
• Ndds
• Microsoft Office
• Project Management
• Life Sciences
• Semi-Solids
• Pharmaceutical Sciences
• Drug Distribution
• Ob/Gyn
• Solubilization
• Quality Assurance