Sagar Mohan
Digital Marketing at IndiGo Airlines (InterGlobe Aviation Ltd)
- Role
- Assistant Manager - Digital Marketing at IndiGo (InterGlobe Aviation Ltd)
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Sagar Mohan
An enthusiastic & creative media planner whose main goal is to drive the growth of the…
Experience
Assistant Manager - Digital Marketing
IndiGo (InterGlobe Aviation Ltd)
May 2025 — Present · Gurugram, IN
My Main focus in this role is on driving results through performance marketing. I am responsible for strategizing, executing, and optimizing digital campaigns across multiple channels, to support IndiGo\'s business goals with the help of:1. Performance Marketing: Planning and managing performance-driven campaigns across search, social, display, and affiliate networks, focusing on ROI and customer acquisition.2. Media Planning & Buying: Creating comprehensive media plans and managing the entire media buying lifecycle, from strategy to execution.3. Data-Driven Optimization: Continuously monitoring campaign performance, generating insights using analytics tools (Google Analytics, Adobe Analytics, etc.), and optimizing for efficiency and impact.4. Budget Management: Allocating and optimizing digital marketing budgets to ensure maximum performance with cost-effectiveness.5. Cross-Team Collaboration: Working closely with creative, analytics, product, and tech teams to ensure cohesive campaign execution and seamless tracking.6. Vendor & Agency Coordination: Partnering with external agencies and media vendors, managing deliverables, negotiating media rates, and ensuring campaign quality.7. Strategic Initiatives: Supporting revenue growth and conversion optimization across online channels and digital touchpoints.8. Staying Ahead of the Curve: Keeping up with evolving trends, tools, and best practices in the digital marketing landscape.
Skills
- Financial Statement Analysis
- Brand Management
- Marketing Strategy
- B2b Marketing
- Retail Category Management
- Marketing
- Business-to-Business (B2b)
- Distribution Strategies
- Sales Management
- Client Relationships Strengthening
- Market Research
- Client Relations
- Financial Accounting
- Distributed Team Management
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