Sagar Kansal
Product Manager @Grow Indigo
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WORK HISTORY
Product Manager @Grow Indigo
Delhi, IN
Lead marketing across ATL, BTL, and channel engagement to drive demand and brand reach, delivering 8× ROIthrough “Sahi Shuruat” campaign and achieving 70% CAGR growth in the biological portfolioLed umbrella branding across 5500+ rural dealer outlets, ensuring consistent messaging, visual identity, and market-aligned product launchesExecuted integrated digital campaigns via social media influencers, vernacular content, and targeted rural ads;leverage AI-powered Power BI dashboards to optimize outreach based on farmer behavior insights.Designed end-to-end retail branding materials (POS displays, dealer kits, and field activation collateral) andproduced high-quality digital videos featuring farmer testimonialsEstablished farmer helpline and dealer support center: developed call scripts and training modules; improved first-call resolution by 63%Designed internal team training programs via LMS portal to boost field effectivenessImplement CRM for engagement, Digital campaign engagement, lead tracking and Conversions management.Pioneered GrowOnline App for seamless B2B transactions; managed channel partners via schemes and market visits
EDUCATION
National Institute of Agricultural Marketing (NIAM), Jaipur
Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services
CSK HP Agricultural University Palampur
Bachelor's Degree, Agriculture, Agriculture Operations, and Related Sciences
Army School, Yol Cantt
High School, Physics, Chemistry, Mathematics, English, Physical Education
SKILLS
ABOUT SAGAR KANSAL
Steering product management at Grow Indigo Pvt. Ltd, my focus revolves around launching…
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