Safi James-Barrow
Brand & Integrated Marketing Leader | Global SaaS & Financial Services Growth
- Role
- Marketing at Tripadvisor
- Location
- Palm Beach Gardens, FL, US
- LinkedIn followers
- 500 followers
About Safi James-Barrow
I build global brands that scale.I’m a brand and integrated marketing leader with 20+ years driving growth across SaaS platforms, financial services, and international markets. My work sits at the intersection of strategy, creativity, and commercial impact, translating complex platforms and global propositions into clear, resonant narratives that drive awareness, preference, and revenue.At Tripadvisor, I lead cross-functional initiatives spanning marketing, product, analytics, sales, and pricing to architect scalable campaigns and monetization frameworks that strengthen brand clarity and accelerate adoption across global markets.Previously, at the Jamaica Tourist Board, I spearheaded multi-region brand campaigns across North America, Europe, and LATAM, directing multi-million-dollar budgets and agency partnerships to elevate destination positioning and drive measurable economic impact. That experience sharpened my ability to balance global brand consistency with local resonance.Earlier in my career at Scotiabank, I led digital banking growth initiatives within a regulated financial environment, translating financial complexity into trust-driven narratives that increased activation by 105% YoY.I thrive in high-growth environments where clarity, conviction, and execution matter. I believe brand is not decoration. It’s infrastructure. When built intentionally, it becomes a structural advantage.If you’re building at scale, I’d welcome the conversation.
Experience
Marketing
Aug 2022 — Present
Education
University of Central Florida
Bachelor of Science, Management Information Systems
1996 — 2001
Florida Atlantic University
Master of Science, International Business
2003 — 2005
Skills
- Brand Development
- Press Releases
- Promotions
- Proposal Writing
- Integrated Marketing
- New Media
- Budgets
- Blogging
- Fundraising
- Marketing Strategy
- Event Planning
- Budgeting
- Sponsorship
- New Business Development
- Microsoft Office
- Sales
- Online Advertising
- Marketing Communications
- Event Management
- Digital Strategy
- Advertising
- Digital Marketing
- Project Management
- Marketing
- Powerpoint
- Strategic Planning
- Management
- Graphic Design
- Web Development
- Online Marketing
- Excel
- Marketing Management
- Email Marketing
- Social Media
- Product Development
- Retail
- Direct Marketing
- Customer Service
- Logo Design
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