Sadie Wigg

WORK HISTORY

EDUCATION

ABOUT SADIE WIGG

Head of Marketing at Creative Pod - Part of The Creative Group. Full-Service, Multi-Award-Winning, Marketing, Design & Website Agency. Specialising in Marketing and Account Management - in particular:* Google Ads & Microsoft Ads* Reporting and data analysis (GA4 & Microsoft Clarity)* Social advertising - Meta, Instagram, LinkedIn, Spotify, Pinterest and TikTok* Marketing strategies* Campaign creation* Organic social media marketing* Email marketing - Mailchimp, Mailerlite, Brevo, Pardot, & Klaviyo * PR and outreach* Out-of-home marketing (billboards, banners, bus advertisements, etc)* Radio ads * Award entries* Influencer marketing * Support with partnerships, sponsorships and collaborations Head of Marketing Responsibilities:* Onboarding clients * Lead and execute marketing strategies * Manage and develop a small team of four * Conduct regular one-to-ones, performance reviews, and team meetings to track progress, address concerns, and provide feedback* Manage, implement and execute the agency\'s marketing strategy, ensuring it supports yearly goals. This includes organic social, email marketing, strategy, paid ads, award entries, and content writing * Ensure the marketing team effectively manages client portfolios and implements campaigns that meet client needs while achieving set objectives* Collaborate with senior leadership to identify skill gaps and recruit top talent to support the department’s growthFurther skills:* Keyword research and campaign building* Google platforms - Analytics (UA and G4), Google Tag Manager, Google Business Profile and Google Merchant Centre* Account planning and management* Platforms such as SEM Rush, Data Studio, and Onclusive * Social media scheduling platforms - Sendible, Heyorca, Hootsuite and BufferIf you would like to know more about me or how Creative Pod can help your business, send me a LinkedIn request.